Timing is everything in life. We don’t think about it that much, but so many of the most important things come down to when and where. This is especially true in relationships, and a large percentage of couples can thank the stars aligning perfectly for the fact that they ever got together in the first place.

The same applies to gift-giving, an often-difficult and stressful part of being together with someone you love. Of course, all you want is to make them happy. But coming up with ideas and executing them properly can be hard, especially as the years go on.

But have no fear — there are a few tried-and-true tips to follow. If you adhere to the following three recommendations, you’ll be able to come up with great gift ideas for your significant other that are perfect for even the most pressure-packed occasions.

1. Just Because: Time for Flowers

People have come to expect certain things on holidays. That doesn’t make those things bad gifts. But it does mean chocolate and roses won’t have as much impact on your fifth Valentine’s Day together as they did on the first one. Your partner will probably know that you just stopped by the store for 10 minutes on the way home from work — and that doesn’t exactly make them feel special.

Make no mistake: Flowers truly make for a great gift. Almost everyone appreciates them as a gesture, and they liven and freshen up any home. But handing over a bouquet becomes more special when the day itself isn’t. If you give your partner some flowers on a random Tuesday, it really will bring a smile to their face and make them feel warm inside. Indeed, there is no better way to show someone you care than doing something nice, loving and unexpected.

2. Anniversary: Time for Something Sexy

The longer you are married to someone, the deeper and richer your relationship will grow. The downside is that time and closeness breeds complacency. This can have both emotional and psychological effects, but the most obvious downside often shows up in the bedroom.

Over time, you need to find ways to create some energy. And because yearly anniversaries are a time when so many people think deeply about their relationship, this is the perfect time to proactively work to rekindle that spark.

There are a lot of options — and you can mix it up depending upon your and your partner’s taste. But it’s really hard to beat the classic gift of sexy lingerie. Looking and dressing sexy is the best way to create the passion that may have faded over time.

3. Birthday: Time for Luxury

There are so many holiday traditions, and most people have a few they love. For some, it’s dressing up for Halloween. Others delight in cooking Christmas cookies and trimming the tree. But there is one universal truth: Everybody wants to feel special on their birthday.

This is why birthdays are the perfect occasion when you should really splurge. Unlike other big days — which sometimes feel like they have lost their spirit and have been taken over by company marketing — your birthday is all about you. Now is the time to pamper and spoil your significant other.

Obviously, the exact gift and price point will depend on your income and lifestyle. Don’t bankrupt yourself or create an undue burden on your finances just to show someone you care. Then again, it’s hard to go wrong with jewelry, designer clothes or a decadent vacation. It’s their birthday, and that means it’s time to go big.

The Best Gifts for Every Occasion

For almost everything in life, there is a time and a place. This even applies to gifts. So, if you want to elevate your present-giving game, you’ll need to be smart and do it right.

Since holidays basically create obligations to give gifts, any “just because” gesture — even just a single flower — will always carry special meaning. Anniversaries are more personal, intimate affairs, so you should look to give something romantic and passionate like lingerie. And a birthday is all about your significant other’s big day, so look for something that will really knock their socks off.

Sure, they still always say that it’s the thought that counts. But the key is that you need to show that you’re actually doing some thinking. So, put in the effort and be sure to buy the right gift for the right time.