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Tracking the rankings of your keywords is a must if you’re trying to optimize your website for organic search. Besides helping you monitor how your site performs on different search engines, tracking your keywords also offers other great benefits. The most important is that it helps identify the best SEO techniques to employ and those to avoid while helping you better diagnose ranking drops when they occur. All these things come together to give you a higher and better competitive advantage on the internet. If you’re looking to improve how you use your keyword tracking data, this article lets you in on the top benefits of keyword tracking and how to get the most out of it.

Keyword tracking helps you identify volatile search engine results.

The ability to see volatility in your search rankings goes a long way to help you target better keywords as rankings for some keywords tend to go up and down all the time. On some days, your post might rank in the third position, and on some other days, rank 100th. Thanks to effective keyword tracking services such as LinkGraph, you’re well informed about the volatile nature of the words. Thus, you panic less and discover better keywords to get more consistent results for your online business.

Tracking your keywords helps you to troubleshoot traffic drops.

Where do you begin looking after realizing that your ranking has reduced drastically in a span of two weeks? Start by reviewing your keyword rankings and track all keywords used. There are different reasons why you may experience a traffic drop and some of them include Google’s changing its algorithm, your content becoming outdated, or your competitors outshining you. The daily and effective tracking of your keywords will provide you with all the knowledge you need to make the best moves to rectify your situation.

Keyword tracking helps you monitor your competition.

Monitoring your website’s pages and how they’re performing is great, but having insight into how your competition is faring is also a great way to make use of your tracking tools. In keyword tracking or monitoring, you’re able to know all the big keywords your competition employs to gain traffic. Keeping such tabs lets you know how best to increase your website’s visibility, whether by publishing more content, using a stronger link acquisition strategy, or running several offline or social media campaigns. Keywords are a great way to derive much-needed data, which helps you gain the necessary insights to improve your rankings for better business competition.

Tracking your keywords helps you identify what works.

There’s always new information regarding the best methods to gain visibility online, and it’s very easy for a business owner to follow all these methods, taking them as gospel truth. The inability to know what works will have you trying endless strategies, from weaving LSI keywords into every blog post, writing extra-long content, or getting more backlinks. Tracking your keywords helps you develop techniques specific to your business and allows you to see if your efforts bring in the desired results or not.

Effectively tracking your keywords helps to boost profits.

Besides making consumers happy with products and services, every business exists to make money, to gain immense income. One way to make such an income is via your online presence, so keyword tracking is so relevant. These seemingly simple tasks work wonders for your income when done well.

By keyword tracking, you get to know all the posts and pages on your website that bring in a lot of traffic. Using the data, you can develop great strategies that help you convert the traffic into sales to generate even more income with your content. Instead of constantly guessing the best strategies for your website or what your target audience wants to see from you, employ assistance from keywords and keyword tracking. Gain all the tools necessary to create the best marketing campaign, which will bring in consumers in throngs.