ARMOTIX WATCHES RELEASES THEIR DEBUT COLLECTION, ‘THE CLASSIX’

A LINE OF WATCHES DEDICATED TO REMINDING THE WEARER, TO ‘SEIZE THE SECOND.’

ARMOTIX has recently launched its long-awaited debut watch collection ‘ The Classix’. The Classix is a line of watches inspired by the importance of time. Dedicated to the idea that your watch should serve as a reminder of the preciousness of each and every second.

Their slogan, ‘SEIZE THE SECOND’ is a direct reflection of the design decisions made by this Seattle based product development team. It reminds the wearer that your seconds – every single one of them – deserve to be showcased and displayed gorgeously. That’s why they’ve equipped their watches with a unique element. A custom-designed elongated seconds hand that displays each second with precision and elegance.

A subtle, yet powerful reminder that every single moment is truly precious.

A message from the Founder:

“To date, other watch brands have consistently chosen to make your seconds hand the smallest hand on the watch. We’ve designed a watch that does the opposite. Our unique elongated seconds-hand showcases each moment the way it was meant to be, with precision and elegance.”

NEVER CUTTING CORNERS

ARMOTIX has taken a unique approach to its watch line. Each timepiece in the collection is fully custom, a rare find these days. They’ve chosen to use the highest quality components, without charging astronomical prices.

“From day one, we have been obsessed with the little things. Our team made a collective decision early on to be different. To do what other brands don’t, and won’t. We fell in love with and married the idea of never cutting corners – of being the whole package – something larger name brands have seemingly forgotten about” –Paul Bilbro, Co-founder/Lead Designer.

KEY FEATURES

MOVEMENT: The Classix, are equipped with a Swiss Parts Harley Ronda 715-6. This movement has a standard battery life of 60 months and features 3 hands (plus a date function). Rest assured, this movement is made to last.

LEATHER: Armotix only uses double-walled genuine leather for every single one of their straps. A beautiful blend of different leather styles that really make the watches pop. They each come with a beautifully engraved ARMOTIX buckle that matches the finish of the watch.

INTERCHANGEABILITY: Both the leather and metal straps are interchangeable and feature a quick-release mechanism that allows for effortless versatility. Change out your strap to match your outfit or occasion in seconds!

WATERPROOF RATING: 10ATM (100M) Swim with confidence, my friends. Get wild and dive in. This watch can handle any adventure!

LENS: This high strength human-made sapphire employs the same chemical make-up as naturally occurring sapphire, it’s just made in a lab instead of the crust of the earth. This material is a 9 on the Mohs scale, which is only ONE degree lesser than a diamond. Yeah, it’s pretty tough.

STAINLESS STEEL: Surgical grade 316-L stainless steel. They use this same steel on various rocket ships, so it’s more than ready to take on your daily routine.

24-MONTH WARRANTY: Each of The Classix have a 24-month warranty. Armotix wholeheartedly stands behind the quality of every single one of their products. The Armotix team values their word and wants to take care of the people who have helped bring their brand to life.

LIVE ON KICKSTARTER AT $99 FOR A LIMITED TIME

The debut collection, ‘The Classix’ is now LIVE on Kickstarter and is already over 55% funded! They are offering an early bird package (LIMITED TO FIRST 100 BACKERS) with the jaw-dropping price of $99 per watch. These units will not last long!

Check out the Kickstarter campaign here: ARMOTIX Kickstarter

Visit www.armotix.com for any additional information!

CONTACT

Paul Bilbro

Co-Founder & Lead Designer of ARMOTIX

paul.bilbro@armotix.com

(425) 446 9550 (open to interviews)

www.armotix.com

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