Isn’t it ironic that when the times in your life when you’re broke, you want to drink the most? Well, Alanis, 7-11 feels your pain and has met your cries for cheap swill with a new, bespoke beer sold only at 7-11’s.

The new brew goes by the moniker “Game Day”, though it can apparently be consumed both during the off-season and at night. What else do we know about this beer? It’s available in regular and light varieties, it’s cheap ($6.99 for 12), and it’s beer. 7-11 claims it performed “well” in taste tests against other premium beers, which probably means it did not perform “well” and tastes like Lone Star or Pabst, sans the irony. However, given time, might 7-11 beer become the beverage equivalent of thrift-store clothing? That’s up to the hipsters.

While the coolness factor is pending, drink up. Why? It’s REALLY cheap. Isn’t that enough?