You might associate watchmaker Swatch with bright colors and crazy designs, but the Swiss firm’s new Chrono Automatic Collection tones down the flash with a rugged design. The debut collection launches next week with five models.
In a market dominated by upscale brands and traditional, more conservative designs, Swatch’s designers have kept what we love about chrono watches, but made them more stylish and sporty. The new collection has a self-winding movement, so performance is combined with style. Overall Swatch has done a really nice job with this new line – these watches look way more expensive than they are.
Fri, Oct 9, 2009
Fine Living, Men's Style