How many times has this happened to you: you are riding your bike to a BBQ or dinner party and you've found that you have no way of transporting your alcohol with you. What a pain in the ass, right? Well, some ingenious  Etsy denizen figured out a way to cruise around on your bike while carrying a six-pack onboard as well. Here it is:

How awesome is this? 

(Seriously, answer. That wasn't rhetorical.)

Infinity. You should have said, "That's infinity awesome."

Cause it is. It's also great because now you can now leverage one more thing to show your yuppie/hipsterdom while you cruise the eclectic streets of whatever gentrified nieghborhood you happen to be residing in. Pabst? Sure! Sierra Nevada? See you at the TED conference! 

The device is actually listed as a "polo mallet holder" (I thought the thing that held a polo mallet was your hand, but sure, why not?) So go ahead and repurpose one of your gently-used polo mallet holders (I keep mine out by the stables), but remember: You can still get a DUI on a bike. It happened to a friend of mine about nine years ago, and the abuse he's endured from his friends far outweighs whatever legal recourse he had to deal with. So maybe hanging beer off your bike frame isn't the best idea when you're drunk, but if you're sober, flaunt that shit, Mr. Microbrew. (Etsy)