It's been hard for obnoxiously rich people recently. They can be obnoxiously rich with a Bentley, obnoxiously rich with a Lamborghini, or obonoxiously rich with an SUV, but not with a Lamborghini or Bentley SUV. Heratbreaking, really. 

Realizing that they might be losing potential customers to wildly overdone Cayennes, Range Rovers, and G-Wagons, the most over-the-top Italian car maker and the painfully stodgy British car company have unveiled early concepts of SUVs, both to great fanfare. Most car enthusiasts would actually deem these two cars, both the Bentley EXP 9F and the Lamborghini Urus, qualify more as crossovers than SUVs, but the term "crossover" just doesn't have the same sex appeal. Take a look at the videos highlighting both cars. They're loyal to the brand identity in both instances, but that doesn't really mean they're a good idea.