This is what happens when hundreds of people dressed in MC Hammer’s distinctive gold baggy pants descend upon a trendy boutique in Los Angeles and start doing the Hammer dance (you know the one) in front of startled shoppers. Awesome stuff.
Turns out the event was a very creative promotion organized by the A&E network for its upcoming show Hammertime. The program, a ten episode unscripted series set to premiere at 10pm on Sunday June 14th, will follow rapper and dancer MC Hammer, his wife of more than 23 years, and their six kids.
Hammer’s got a lot going on, including an online dance community called DanceJam.com, the Hammertime iPhone application and his social media optimized label ?FullBlast.? This is one reality show I might just check out.
Wed, Jun 10, 2009
Entertainment